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Re-learn what tasty is:



Prof Susan B Roberts, senior study author and behavioral nutrition scientist at the Boston university, said: "We don't start out in life loving French fries and hating, for example, whole-wheat pasta."


"This conditioning happens over time in response to eating - repeatedly - what is out there in the toxic food environment."


Roberts, whose study on reward system responsivity to food cues, suggests that the cravings for, and reward system in the brain for unhealthy food is a learned behavior and can be altered. 


Is it easier for our brains to learn that we like unhealthy food vs healthy food?  In some circumstances, yes. There is a faster payoff for consuming a bag of candy. It’s human nature really, we like quick rewards and high Calorie/high sugar foods (particularly if we are hungry) get into the system a little faster.  


​​​​​​​Your body (and taste buds) however, will respond to the change. 



Nutrition & Diabetes (2014) 4, e129; doi:10.1038/nutd.2014.26
Published online 1 September 2014